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8 Articles

BrightonSEO’s Evolution, Community and some Karaoke Fun!

by ismepete 8 Comments

The First BrightonSEO

BrightonSEO has changed a lot since my first trip down to Brighton in December 2009 (I think) to go for a drink with some fellow SEOs. This was my first trip out into the wild that is the SEO community and I haven’t looked back since. That first night I got to meet some industry type folks that I still speak to today, such as Anna Lewis, Any Keetch & Kelvin Newman, although its still with some sadness that I remember it was Jaamit that persuaded me to actually get my arse in gear to go and visit it. Still missed mate, still missed.

Looking forward to #BrightonSEO

by ismepete 0 Comments

presentations not being in a pub this time, I may well manage to stay a little bit longer this time.

The full line up of the July BrightonSEO speakers is available now over at SiteVisibility, and there is a cracking line up of people to be listenig to and engaging with.

There are a few folks that I am particularly looking forward to here – I’m very much looking forward to hearing Nichola Stott talking about “Challenging the Conventional Wisdom of Anchor Text” as well as getting to meet the lady too, after almost a year of talking regularly on Twitter.

Becoming a Leader

by ismepete 1 Comment

Its now 4 years ago that I graduated from university with a degree in Entertainment Technology from Portsmouth, finishing with a 2:1, although I was agonisingly close to a 1st (69.7 was my final grade).

I was immensely fortunate, that upon graduating I got the very first job that I applied for, as a trainee SEO at Vertical Leap, and on the 1st August, I will celebrating 4 years working in the industry.

In the time that I have worked at Vertical Leap, I’ve been fortunate to work with a number of amazing people to learn SEO from (as well as learning many lessons on life) and seen a tremendous amount of growth in the company. In the time I’ve been here we’ve outgrown2 office already and seem to be swiftly filling up our new one too (though there is still plenty of room for us to grow further).

Reflections on #BrightonSEO

by ismepete 18 Comments

I rolled up to Brighton yesterday afternoon to partake in the BrightonSEO mini conference organised by Kelvin Newman of SiteVisibility. It was an afternoon of presentations looking and discussing various aspects of SEO and online marketing.

I wrote a few notes as the day went on, and below is a brief overview of all the areas discussed.

SEO “Spammers, Evildoers, and Opportunists” – my brief riposte

by ismepete 0 Comments

Sigh -I’m not going to dignify the fella with a link back to his website, but somebody no-one I know has ever heard of spouts off some controversial linkbait drivel with:

“Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.”

First of all this is absolutely nonsense – SEO is important, because frankly time and time again web designers don’t pay heed to what search engines need, whilst also paying attention to their users.